79% of UK consumers will switch brand if trust breaks down

Eptica research finds automotive, technology, insurance and government least trusted sectorsReading, UK, 10 April 2019 – Failing to build trust undermines customer loyalty and damages revenues, with over three quarters (79%) of consumers saying they’ll leave a supplier that they don’t trust. At the same time, focusing on getting customer service basics right and listening to consumers will help brands more than advertising, with 63% of consumers ranking easy processes as a top three factor... Source: RealWire

via Albert Sherrill Investment Blog http://www.realwire.com/releases/79-of-UK-consumers-will-switch-brand-if-trust-breaks-down